Gail Coughlin is the sole owner and lead stylist of Elevate. Gail possesses an eye for style, inner beauty, vision and technique to take one's look to their personal best. Her fascination with the geometry of hair design combined with a fresh approach of creativity supported a natural foundation for her career behind the chair.

Having a base in Vidal Sassoon precision cutting, educating for the ultra-modern Rusk Design Force and Chromastics color team, she has the unique ability to merge street-like styles with chic, urban shapes. Gail has displayed her talents in several avenues in the industry, such as photo shoots for the NBA, Jane Iredale Cosmetics, makeovers for 'Good Day Live', and backstage work at the world's largest hair conventions.  She is a six-time award recipient of the Presidential Scholarship provided by Cosmetology Chicago, of which she has been an involved member since 2005.